Global Marketing Management 2nd Ed.
Global Marketing and Advertising: Understanding Cultural Paradoxes
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach 2nd Ed.
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Information för marknadsföringsbeslut 2nd Ed.
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
International Marketing and Export Management 4th Ed.
Karma Queens, Geek Gods & Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
Kellogg on Marketing: The Kellog Marketing Faculty, Northwestern University
Key Marketing Metrics: The 50+ metrics every manager needs to know 2nd Ed.
Kommunikationsstrategi och reklameffekter: Ett praktiskt synsätt på marknadskommunikation 2nd Ed.
Kotler on Marketing: How to Create, Win, and Dominate Markets
Kunskapsföretagets marknadsföring: Att utveckla förtroende, relationer och kompetens
Lean Customer Development: Build Products Your Customers Will Buy
Made to Stick: Why some ideas take hold and others come unstuck
Make it All About Me: And I'll Buy It!
Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company
Marketing: International Enterprise — Unit 8 2nd Ed.
Marketing Corporate Image: The Company As Your Number One Product 2nd Ed.
Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Människan i Marknadsekonomin: Skiss till ett nytt tänkande i marknadsföring och kommunikation