Operations and Marketing: The Capable Manager — Book 9
Permission Marketing: Turning Strangers into Friends, and Friends into Customers
Pocket Marketing: The Skills and Practice of Marketing from A to Z
Positioning: The Battle for Your Mind 2nd Ed.
Pricing on Purpose: Creating and Capturing Value
Principles of Marketing 4th Ed.
Public Relations: An Introduction 2nd Ed.
Reklameffektmätning: en redogörelse för olika mätmetoder och deras användning
Relationsmarknadsföring: Från 4P till 30R 2nd Ed.
Relentless: The Japanese Way of Marketing
Reputation: Realizing Value from the Corporate Image
Selling the Invisible: A Field Guide to Modern Marketing
Smart Things To Know About Brands and Branding
Strategic Marketing: Planning and Control 3rd Ed.
Strategic Marketing Planning and Evaluation
Studieguide till Marketing Management: International Edition, Ninth Edition
Ten Deadly Marketing Sins: Signs and Solutions
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado