It has been called by some "the worst business book ever", and I tend to agree. It is utterly devoid of anything meaningful and contains verbiage and stories that doesn't lead anywhere. If you want to know how to write a book that effectively destroys your bran, check this one out.
The only thing worth something with this book, is the title, which is the reason I bought it, but unfortunately the contents lets it down.
Avoid at all costs!
The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite
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