This is a very good book for people who set out to be coaches, but it is equally good for any sole trader or small company, that doesn't understand what marketing is about, especially in the service market.

It is well written, full of practical advice and a really easy read.

Unfortunately, the binding is so deficient, that the book falls apart from just opening it, so expect to deal with a lot of loose pages after the first read through (pity, I liked it and would have loved to re-use it).