This is the Swedish translation of the Long Tail.

The concept is simple: there exists a "head" (where the hits are) and a gigantic "tail" (where everything else are). You may be successful by selling to the tail (niche) and the Internet will magically make you reach all potential customers available in the tail. Bullshit.

This is a boring and totally meaningless book that seems to be written by someone from the moronic Internet-crowd in the 90-ties (where the Internet would replace everything before the year 2000…)

Aviod it as you wont learn anything useful from it, and it is extremelly dull, with endless repetitions.