Business Model You

Reviewed by Roland Buresund

Mediocre ****

Last modified: Dec. 9, 2013, 8:20 p.m.

Why do all successful authors believe they can apply their core concept on all situations? Usually they can't, and this is no exception. From a great business modeling tool, to a career tool, is a great step, and they show why so many have failed before them. Business Modeling is in many respects a quest to understand how you can fit into the environment or how you may change the environment to fit your model. Career planning (or reinventing) is more about how to understand what the environment expect of you and how you can adopt to that expectations (with all its subjective values and norms). This is two fundamental different approaches, and the same thinking can't be successfully applied to both of them (or we would do Five Forces and PEST analysis on our careers).

This feels like a try to cash in on their previous success, and just push something out there. Nothing wrong with this (see Peters, Hammer, Senge, Reis and Trout etc. who have done the same thing), but normally you try to stay inside your subject expertize. When you don't, this is the result: incoherent, lack of clarity, strange conclusions, and wishful thinking…


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