This is a book that tries to explain that we need to shift business models (all new ones also needs to be about more eco-friendly and more service-oriented).

It is basing its reasoning around the Business Model Canvas and the most part of the book is examples of companies business models (sometimes new and old). and a very small part is dedicated to reason why this is so.

I.e., it is fun to see some BMC's, but it contains very little information and is in fact devoid of most academic or practical value.