Business Market Management

Reviewed by Roland Buresund

Decent ******

Last modified: March 4, 2012, 2:15 p.m.

It starts out very well, seems to cover everything that you may need to know, gives short explanations of everything and seems comprehensive while having a lot of references.

And that is its large problem: it tries to be too comprehensive, cover too much and yet falls short of explaining it all in enough details to make it worthwhile the inflated price-tag! It is a decent book, but you will probably not read it unless forced to, and then you will complain about all the missing bits.

In short, I can't really fault it, but I can neither recommend it.


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