Built to Last

Reviewed by Roland Buresund

Disappointing ***

Last modified: Aug. 8, 2021, 1:19 p.m.

This is a pretty meaningless book that talks about the need of objectives and values, without substantiating why these would make any company more sustainable than another. The examples are badly outdated, where a majority doesn't last anymore as they are described in the book (so much for their research and conclusions). It feels like a book written to make money on a previous bestseller or to fulfill a publishing contract.

Avoid, as you won't get anything useful from reading it.


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