BoD does not see itself primarily as a publisher, but as a self-publishing service provider.
Classic publishers are characterized by a content-specific publishing program.
They publish a few titles per year for which they bear the publishing risk and aim for high editions in order to recoup the costs.
BoD differ from the publisher in the traditional sense in that they do not publish a selected program in bookstores, but rather give people who write, the opportunity to bring their works to the market in a professional manner — exactly as they wish.
They care about the quality of BoD publications, which is why they offer a variety of services to help authors create their best book.
On the other hand, they also offer publishers of all sizes the opportunity to use their technology and processes.