Enterprise One to One: Tools for Competing in the Interactive Age
Managing Customer Relationships: A Strategic Framework 2nd Ed.
One to One B2B: Customer Development Strategies for the Business-to-Business World
One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program
The One to One Future: Bulding Business Relationships One Customer at a Time
The One to One Manager: Real-World Lessons in Customer Relationship Management