This is Service Design Thinking

The boundaries between products and services are blurring, and it is time for a different way of thinking: service design thinking. Service design is an exciting, emerging field that has attracted the attention of service providers, marketers, consultants and designers around the world.

This award-winning book describes an interdisciplinary approach to designing services. It was developed using exactly the same co-creative and user-centered approaches you will read about inside. Highlights include:

• A service design process
• Twenty-five service design tools
• Summaries of the disciplines involved in service design
• Case studies

• Introduction
• Preface
• The Design beyond the Design
• Crowdsourcing Map
• How to use this book
• What is Service Design?
• Defintions: Service Design as an inter-disciplinary approach
• 5 Principles of Service Design Thinking: A dynamic language for a dynamic approach
• Marketing: Connecting with people, creating value
• Who are these Service Designers?
• Fields of Service Design
• Product Design: Developing products with service applications
• Graphic Design: Providing visual explanation
• Interaction Design: Services as a series of interactions
• Social Design: Delivering positive social impact
• Strategic Management: Why corporations do what they do
• Operations Management: The relentless quest for efficiency
• Design Ethnography: Taking inspiration from everyday life
• How does Service Design work?
• Tools of Service Design Thinking
• It is an iterative process
• AT–ONE: Becoming AT–ONE with Your Customers
• What are the tools of Service Design?
• This is a Toolbox — not a Manual
• Stakeholder Maps
• Service Safaris
• Shadowing
• Customer Journey Maps
• Contextual Interviews
• The Five Whys
• Cultural Probe
• Mobile Ethnography
• A Day in the Life
• Expectation Maps
• Personas
• Idea Generation
• What if…
• Design Scenarios
• Storyboards
• Desktop Walkthrough
• Service Prototypes
• Service Staging
• Agile Development
• Co-Creation
• Storytelling
• Service Blueprints
• Service Roleplay
• Customer Lifecycle Maps
• Business Model Canvas
• Applied Service Design
• Service Design Thinking in Practice
• NL Agency and DesignThinkers: Service Design for a governmental organisation
• Mypolice and Snook: Service Design for a public organisation
• Hello Change and Funky Projects: Service Design for an application process
• UPMC and Carnegie Mellon University: Service Design for a hospital
• SEB and Transformator: Service Design for a bank
• Deep Service Design thinking
• Deep Service Design Thinking
• Integrating Service Design Thinking and Motivational Psychology
• Service Design Research: Yesterday, today and tomorrow
• Service Design and Biophilia

Sigh, a shallow rehash of some creative thinking ideas, mixed with some product management. Nothing new to see, and definitely nothing to be learned, just a try to make money of a new concept "Service Design", which in itself is nothing new (replace Service with Product and you'll find the same stuff elsewhere).

Sadly, nothing to recommend here.