The Master Marketer

The Master Marketer provides a refreshingly new approach to gaining the competitive edge in business. With the help of a quick-witted wizard, Christopher Ryan show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. The result is a brand new way to look at marketing — and a guaranteed route to success.

With detailed advice on every technique the modern marketer is likely to need, The Master Marketer is a bumper guide to 21st century marketing. The comprehensive contents include:

• analysis of outstanding marketing campaigns
• a guide for choosing your marketing weapons
• an introduction to the magic of direct marketing
• marketing strategies for unique circumstances
• worksheets to plan and implement successful campaigns
• valuable advice on International Marketing from the renowned expert Drayton Bord.

Whether you are a newly appointed marketing manager or a grizzled veteran of the business wars, The Master Marketer will both inspire and arm you in the competitive battle to achieve spectacular marketing success.

• Section I: Master Marketing Concepts
1. Core Master Marketing Principles
2. Exposing Conventional Marketing Myths
3. Writing A Winning Marketing Plan
• Section II: Basic Master Marketing Skills
4. Marketing Research Basics
5. Developing A Winning Positioning Strategy
6. How To Write Copy That Gets Results
7. How To Find The Best Supplier and Agency Partners
• Section III: Choosing the Best Marketing Weapons
8. The Strategic Web Method of Selecting Media
9. The Basics of Magazine Advertising
10. The Basics of Newspaper Advertising
11. The Basics of Television Advertising
12. The Basics of Radio Advertising
13. Using Sales Seminars To Sell
14. Exhibition Marketing
15. Power-Packed Public Relations Strategies
16. Other Media And Sales Promotion
• Section IV: Direct Marketing — The Master Marketer's Edge
17. The Art And Science of Direct Mail
18. How To Use The Power of Direct Mail
19. Telemarketing: The Unappreciated Marketing Weapon
20. Database Marketing And Lead Tracking Systems
21. How To Use The Computer To Improve Your Direct Marketing Results
• Section V: Marketing Strategies for Unique Circumstances
22. Business-To-Business Marketing
23. Lead Generation: How To Generate Enough Leads To Feed A Hungry Sales Force
24. How To Achieve Big Impact With A Small Budget
25. How To Bring A New product To Market
26. Fund-Raising: How To Bring In The Fund-Raising Dollars
27. International Marketing: Will It Travel — Drayton Bird
• Section VI: Master Marketing Graduate School
28. How To Be Super Creative
29. A Formula For Marketing Success
30. Relationship Marketing: How To Keep Your Customers For Life
31. How To Promote Yourself
32. Preparing For The Future: Marketing Opportunities, Obstacles and Ethics
33. Marketing War Stories
• Section VII: Marketing Resources
34. Marketing Campaign Worksheets
35. Marketing And Advertising Resources:
• Industry Groups And Helpful Publications
• Glossary Of Marketing And Advertising Terms

Use it to light a fire.