The Little Red Book of Selling

What you'll discover in this book are the differences, or should I say the little RED differences, between you and every other salesperson in the world.

The Little RED Book of Selling is designed to carry with you as a book of understanding, a book of knowledge, a book of wisdom, and a book of passion that you turn into your bank book.

• Understanding Red Sales…
• People don't like to be sold, but they love to buy
• Why they buy. An answer every salesperson needs.
• Selling in the Red Zone
• How to use the principles of this book to succeed
• Why is this book RED?
• What's the difference between failure and success?
• What's your biggest fear? Speaking, rejection, or failing?
• The 12.5 Red Principles of Sales Greatness:
• 1. Kick Your Own Ass.
• 2. Prepare to win, or lose to someone who is.
• 3. Personal branding IS sales: It's not who you know, it's who knows you.
• 4. It's all about value, it's all about relationship, it's not all about price.
• 5. It's' NOT workk, it's NETwork.
• 6. If you can't get in front of the real decision maker, you suck.
• 7. Engage me and you can make me convince myself.
• 8. If you can't get in front of the real decision maker, you suck.
• 9. Use CREATIVITY to differentiate and dominate.
• 10. Reduce their risk and you'll convert selling to buying.
• 11. When you say it about yourself it's bragging. When someone else says it about you its proof.
• 12. Antennas up!
• 12.5 Resign your position as general manager of the universe.
• More RED SALES Thinking: Strategies at the end to help you win at the beginning
• The Little Salesman That Could
• The Two Most Important Words in Selling
• 12.5 Principles of Life-Long Learning
• Implement the Rule of the More, the More
• What Does It Take to Be Number One? And Stay There?
• This Book Has No Ending

Utter crap. This is what makes Sales books having a bad reputation. So American (and not in a positive way) that you can throw up.