The Creative Manager's Pocketbook

A pocketful of tools, tests and techniques for managers and professionals for whom creativity means business survival and personal growth.

• What is Creativity?
• Definitions
• Bisociation
• Examples
• Brains
• Exercises
• Creativity & Management
• Why innovate?
• Creativity as a mission
• Areas for innovation
• How Creative Are You?
• Creativity quiz
• Tolerance for ambiguity
• Mental flexibility
• Creativity blockers
• Preparing for creativity
• Producing Creative Ideas
• Techniques
• Brainstorming
• Nyaka
• Merlin
• Features matrix
• Eureka
• Brainfaxing
• Analogies
• Identification
• Wrong rules
• Frame up/down
• Tools
• Mind mapping
• 5-point scoring system
• Visualisation
• Trigger cards
• Selling Creative Ideas
• The enemy
• Force field analysis
• CHIPS analysis
• Presentation tips
• Structure
• V.H.F. support
• Platform skills
• References and Further Reading

A number of useful models in one place. You could say it was worth it weight in gold, especially as it is very thin and light. An excellent reminder book.