The Business Model Canvas

Let your business thrive with this simple model

Magali Marbaise

Publisher:, 2016, 35 pages

ISBN: 978-28-0627-937-8

Keywords: Strategy

Last modified: June 9, 2018, 12:14 a.m.

The Business Model Canvas is an extremely useful tool which can help to guide the launch of a new product, startup or process. Its success and effectiveness come from its simplicity and clarity, making it simple to use either alone or as part of a team.

In this book, you will discover how the Business Model Canvas can help you, learn how to make revolutionary, out-of-the-box ideas viable, and use your results to invigorate your company or rise up through its ranks. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.

  • Introduction to the Business Model Canvas
  • Theory
    • The nine tools
  • Practical application
    • Tips and best practices
    • Case study
  • Limitations and extensions
    • Limitations and criticisms
    • Related models and extensions
  • Summary


The Business Model Canvas

Reviewed by Roland Buresund

Very Good ******** (8 out of 10)

Last modified: July 8, 2019, 4:54 p.m.

A very good primer on the Business Model Canvas. What is even better, is that it addresses its weaknesses in an up-front way, and proposes some ways to address some of these.

Considering that this is in reality a small guide, it absolutely punches above its limited page count.


There are currently no comments

New Comment


required (not published)