Publisher: Prentice Hall, 2003, 510 pages
ISBN: 0-273-67827-2
Keywords: Strategy
"The Business Environment" examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course.
This is a basic book about researching the business environment, and as such, it does a very decent work.
It doesn't claim to be complete or to offer any revolutionary new insights, but just to describe the area and give some insights about what it entails. It is easy to read and follow, and even manage to explain fairly advanced topics pretty easily.
If you study business at degree level, I wouldn't hesitate to recommend this one.
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