Tape Sucks

Inside Data Domain, A Silicon Valley Growth Story

Frank Slootman

Publisher: Together Editing Press, 2011, 109 pages

ISBN: 978-0615484068

Last modified: March 23, 2024, 2:43 a.m.

Tape Sucks offers a provocative, ripped-from-the headlines case study. How does a new company bootstrap itself? What role does venture capital play? Why do customers and new recruits take a chance on a risky new player? Frank Slootman, who lived and breathed the Data Domain story for six years, offerts up his clear-eyed, "first-person shooter" version of events. You're with him on the inside as he and his team navigate the tricky waters of launching a high-technology business. You'll feel — deep in your gut — the looming threat of outside combatants and the array of challenges that make mere survival an accomplishment. You'll catch a glimpse of an adrenalin-fueled place where victories are visceral, communication wide open, and esprit de corps palpable.

  • Introduction
  • TAPE SUCKS: Inside Data Domain
  • My background
  • Data Domain
  • Format: Modular
  1. Nobody knew
  2. Creative destruction
  3. Do you know your technology use-case?
  4. Snuggle up with your customers
  5. Drive your own revenues
  6. Figuring out the channel
  7. Know when to hold, know when to fold
  8. In transition
  9. Hire athletes, not resumes
  10. Fail fast
  11. Big banks, a target vertical?
  12. In the thick of things
  13. Show some humanity!
  14. It is not about you
  15. Selling abroad early
  16. The board doesn't run the company
  17. Going public
  18. Getting acquired
  19. Post-acquisition
  20. A RECIPE for success
  21. Respect — the 'R' in RECIPE
  22. Excellenc — the first 'E' in RECIPE
  23. Customer — the 'C' in RECIPE
  24. Integrity — the 'I' in RECIPE
  25. Performance — the 'P' in RECIPE
  26. Execution — the second 'E' in RECIPE
  27. Did RECIPE survive?
  28. What's it like?