Sweden ^{5th Ed.}

This book is for the 98.6% of the world's population who are not Swedish. Of these only a small proportion has any notion of Sweden at all.

This book is not just another travel guide with fancy pictures of forests and lakes. It is not just another factual, dry businessman's guide book telling you Swedes are decent but boring, serious and have no sense of humour.

Let us get one thing straight. If you have been given this book by a Swede, then they surely do have a sense of humour.

This little book will give you an insight into things Swedish. Things they themselves think are quite normal, quite sensible, and quite logical. Bless them, for they are often unaware that the rest of us, the foreigners, often find them amusing, entertaining and at times simply quite odd.

• What they'd rather keep to themselves

A short and ironic introduction to Sweden and Swedes. Not very flattering, but very true.