Strategic Thinking

A Four Piece Puzzle

Bill Birnbaum

Publisher: Douglas Mountain, 2004, 212 pages

ISBN: 978-1-932632-13-2

Keywords: Strategy

Last modified: Sept. 17, 2013, 11:22 p.m.

Is your management team really thinking strategically?


If not, look no further for help. Here's 24 years worth of strategic thinking know-how packed into a single book. A must read for you and your management team.

You will discover:

  • The three dimensions of success in launching any new product or service.
  • Why every competitor — other than the market leader — must do something different.
  • How one simple question can help you uncover the most important activities in your organization.
  • When it's actually beneficial to manage by neglect. And why.
  • Why the 80-20 rule works just 80 percent of the time. When to use it. And when not to use it.
  • The significant difference between managing a process and managing a project. And which best fits your organization.
  • About the Author
  • Dedication
  • Acknowledgements
  • Introduction
  • Part I — Focus
    1. The Law of Things
    2. The SWOT Matrix™
    3. Hey, Don't Set So Many Objectives!
    4. What Are You Doing that's Different?
  • Part II — Markets
    1. The Product Life Cycle
    2. The Opportunity Grid
    3. Selling to Your Peers
    4. Selling Staples
  • Part III — People
    1. Do Your Employees Really Care?
    2. Hunters, Farmers and Shepherds
    3. Managing by Neglect
    4. Building Knowledge in Your Organization
    5. Thinking Outside the Box
    6. Nobody Can Sprint Forever
  • Part VI — Process
    1. The 80-20 Rule Works about 80% of the Time
    2. Get the Lead Out!
    3. Keep Your Eye on Productivity
    4. Work a Process
    5. Successful New Products and Services
    6. Planning for Profit on Smaller Orders
    7. Beware of Wall Street
  • Appendix A — Developing Your Mission Statement
  • Appendix B — Reinventing Strategic Planning


Strategic Thinking

Reviewed by Roland Buresund

Outstanding ********* (9 out of 10)

Last modified: Sept. 17, 2013, 11:19 p.m.

Well, it is seldom you find an easy read in the strategic field that at the same time is invaluable. This is one of the,. It doesn't have any new, great theories, but it describes what you as a strategist need to think about and presnts it in a wonderful and very readable format.

This is one of the few books that is relatively short, but very valuable, and I would recommend it to any current or aspiring strategist.


There are currently no comments

New Comment


required (not published)