Scaling Lean

Is your big idea worth pursuing?

What if you could test your business model before expending valuable time and resources?

Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model and enable you to make precise interventions when things go wrong.

You'll also learn how to:

• test the viability of your business model using a simple five-minute estimation
• stop using current revenue as a measure of progress and instead embrace the metric of traction
• set progressive goals for long-term success by implementing a staged 10x rollout strategy, like Facebook and Tesla
• use two-week LEAN sprints to quickly source, rank and test ideas

• Introduction: Another Book About Startup Growth?
• Part 1: Defining Progress
1. Traction Is the Goal
2. The Back-of-the-Envelope Business Model Test
3. Build a Traction Model
• Part 2: Prioritizing Waste
4. The Customer Factory Blueprint
5. Benchmark Your Customer Factory
6. Finding Constraints
• Part 3: Achieving Breakthrough
7. The Art of the Scientist
8. Seven Habits for Highly Effective Experiments
9. Dealing with Failure
10. Avoid the Curse of Specialization
11. Hold Yourself Accountable