Public Relations ^{2nd Ed.}

• How does Public Relations affect people's lives — their buying decisions, what they think and how they vote?
• How does PR affect an organization's reputation?
• Why is PR expanding into every area of our lives — from school to hospital, corporation to State?

Public Relations: An Introduction is the ideal starting point for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Europe and the US, Shirley Harrison makes the vital link between theory and practice.

Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations. It gives numerous case histories of successful and unsuccessful public relations practice, and provides careers advice for those considering entering the field. The new edition has been thoroughly updated and revised, with new material on lobbying, the changing nature of the profession and a wealth of brand new cases.

The focus of this text on the principles that underpin the successful practice of PR makes it an essential tool for all those who want a thorough grounding in the subject, including students doing courses in public relations, journalism and mass communications, as well as professionals in the field.

1. Public relations: what is it and why do we use it?
2. Getting from there to here
3. The theoretical framework
4. Planning for results
5. Corporate public relations
6. Crisis public relations
7. Internal communication
8. Community relations and sponsorship
9. Specialist public relations
10. Where do we go from here?

A very boring book about PR.