Money and Power

Where there's greed and ambition you'll find…

Money & Power

From the pivotal spice trade routes to the streets where merchants sold their wares… from the royal court of Spain where a faulty economic plan led to ruin to early American industrial capitals and assembly lines… from the fever pitch of Wall Street to the groundbreaking moments in television and motion picture history.

CNBC's acclaimed documentary Money and Power deftly traces the movement of trade, banking, industry, and commerce from East to West, from ancient times to modern. Now this companion book provides an expansive global view of the moguls and dynasties that have defined business in the last millennium. Featuring a foreword by the documentary's award-winning creator, David Grubin, Money and Power offers important lessons that are of timeless value — and inspiration for the next generation of groundbreakers and visionaries of business.

1. St. Godric: God and Profit
2. Cosimo de' Medici: Putting Money to Work
3. Philip II: Wealth without Wisdom
4. Tulipmania: Sharing the Greed
5. James Watt and Matthew Boulton: Turning Evolution into Revolution
6. The Transcontinental Railroad: Rogues and Visionaries
7. J. Pierpoint Morgan: The American Colossus
8. John D. Rockefeller: Organizing the Octopus
9. Henry Ford: Building Cars and the Markets for Them
10. Robert Woodruff: The Brand's the Thing
11. Time Warner: Turning Opposite Cultures to Common Advantage
12. Bill Gates and Cyberspace: The Dematerialized Future

The history of business. Or rather a sad attempt.