Guerrilla Marketing for Consultants

Proven guerrilla marketing tactics specifically designed for consultants.

Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy — instead of money — to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.

• Part I: Marketing for Consultants the Guerrilla Way
  1. Why Consultants Need Guerrilla Marketing
  2. What Is Guerrilla Marketing for Consultants?
  3. Thirteen Guerrilla Marketing Secrets
  4. Anatomy of a Marketing Plan
  5. The Guerrilla's Marketing Road Map
• Part II: Guerrilla Marketing at Work
  6. Beyond Web Sites: Create a Client-Centered Web Presence
  7. Boost Your Web Presence with a Zine
  8. Talking Heads: The Cost of Free Publicity
  9. When It Pays to Advertise
  10. Write This Way
  11. Five Steps to a Winning Speech
  12. Book Publishing: The Guerrilla's 800-Pound Gorilla
  13. Survey Said! Make Surveys and Proprietary Research Work
  14. The Power of Giving Back
• Part III: Guerrilla Selling for Consultants
  15. All Projects Are Not Created Equal
  16. "Send Me a Proposal": Create Proposals That Win
  17. The Price Is Right
  18. The Guerrilla's Competitive Edge
  19. After the Sale: Selling While Serving
• Part IV: Pulling It All Together
  20. Put Your Plan into Action

Excellent! If you forget the haused title, this is really a very good book on marketing for a consultant company.

Sure, nearly everything has been said before, but this is practical marketing for a target group (small consultant companies) which really manages to find the message.

It helps if you know some basic marketing beforehand, but a short course on marketing and 101 in selling and this book and you're off to a consulting career.

All in all, if you're into consulting, read this book, it will help you.