For God, Country and Coca-Cola

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company — and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world — this is business history at its best: in fact, "The Real Thing".

• Prologue: A Parable (January 1, 1985)
• Part I: In the Beginning (1886-1899)
1. Time Capsule: The Golden Age of Quackery
2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common
3. The Tangled Chain of Title
4. Asa Candler: His Triumphs and Headaches
5. Bottle It: The World's Stupidest, Smartest Contract
• Part II: Heretics and True Believers (1900-1922)
6. Success Under Siege
7. Dr. Wiley Weighs In
8. The Sinister Syndicate
9. Coca-Cola's Civil War
• Part III: The Golden Age (1923-1949)
10. Robert W. Woodruff: The Boss Takes the Helm
11. A Euphoric Depression and Pepsi's Push
12. The $4,000 Bottle: Coca-Cola Goes to War
13. Coca-Cola Über Alles
• Part IV: Trouble in the Promised Land (1950-1979)
14. Coca-Colonization and the Communists
15. Breaking the Commandments
16. Paul Austin's Turbulent Sixties
17. Big Red's Uneasy Slumber
• Part V The Corporate Era (1980-1989)
18. Roberto Goizueta's Bottom Line
19. The Marketing Blunder of the Century
20. Global Fizz
21. World Without End?
• Appendix: The Sacred Formula

Interesting, but too thick to read …