Flexible Strategic Management

This book stresses the need for flexibility in strategic management if organizations are to succeed in the turbulent competition of the 1990s.

This book is unique in placing flexibility at the centre of its analysis and focusing on the problems of implementing strategy in the face of uncertainty and complexity. Audley Genus analyses the core issues from a multi-disciplinary and functionally integrated perspective, also introducing such issues as qulity, innovation and managing change.

The book explores three questions:

• What is flexible strategic management?
• Why use flexible strategic management?
• How do we practice flexible strategic management?

The accessible language and managerial focus, together with the use of chapter objectives, discussion questions and directed further reading, make this an excellent book for advanced students of strategy, business policy and decision making and also for practising executives.

• Part One: The Nature of Strategy and Flexibility
1. What is flexible strategic management?
• Learning objectives
1. Introduction
2. The nature of strategy
3. Models of strategic decision-making
4. What is flexible strategic management?
5. Summary
• Study Questions
• Key readings
• References
• Part Two: Why Flexible Strategic Management?
2. Uncertainty in the macro-environment
• Learning objectives
1. Introduction
2. The changing macro-environment
3. Analysing the macro-environment
4. Summary
• Study Questions
• Key readings
• References
3. Uncertainty, industries and competition
• Learning objectives
1. Introduction
2. Analysing industry structure
3. Industry evolution: the product life cycle
4. Evaluating competitive position: market share, strategic groups and competitor analysis
5. Summary
• Study Questions
• Key readings
• References
4. Analysing and developing strategy in organizations
• Learning objectives
1. Introduction
2. Flexibility and the analysis of strategic capability
3. Defining the scope and direction of the firm
4. Structure follows stratregy
5. Summary
• Study Questions
• Key readings
• References
• Part Three: Developing Strategic Flexibility
5. Flexible management and strategic renewal: central issues and key activities
• Learning objectives
1. Introduction
2. Capabilities and learning as sources of competitiveness
3. The management of scope and scale
4. The significance of organizational learning
5. Summary
• Study Questions
• Key readings
• References
6. Flexibility between organizations
• Learning objectives
1. Introduction
2. Strategic alliances: horizontal collaboration with competitors
3. Vertical collaboration with suppliers
4. Strategic networks
5. Managing collaboration
6. Summary
• Study Questions
• Key readings
• References
7. Flexibility within organizations
• Learning objectives
1. Introduction
2. Product innovation
3. Process innovation
4. Managing the human side of the enterprise
5. The dilemma of strategic control
6. Summary
• Study Questions
• Key readings
• References

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