Publisher: Sage, 2000, 323 pages
Keywords: Change Management
As the pace of change quickens, creative perception and inspired judgement become increasingly essential to good management. Through key writings of those prominent in the field, this timely book explores the impact of creative thought upon management action. It successfully combines theoretical analysis with practical suggestions for developing and applying creative processes in real-life situations.
The book examines the nature of creativity from a range of different viewpoints including scientific, cognitive and psychodynamic as well as management perspectives. The authors address the non-rational aspects of management thinking, the power of metaphor, and the place of creativity in decision making.
An analysis of key creative processes sets problem solving, mapping and networking alongside intuition, imaging and judgement. The relationship between personal management style and creative behaviour is investigated. Looking towards the future, the book considers the implications of such global trends as prolferating information technology and growing ecological awareness for new modes of thinking and managing creativity.
Creative Management will be essential reading for all managers, management students and teachers concerned with the paramount role of creativity in the management process. It is a Course Reader for the Open University MBA.
School literature, but still a good introduction to a number of thinkers on creativity. Be warned, you really need to like the subject to appreciate the book; not for casual reading.