Business Plan Guidebook ^{2nd Ed.}

Not available

• Chapter 1 Planning
• The Business Plan
• Chapter 2 The Business Plan: An Overview
• Executive Summary
• Tables of Contents
• Introduction
• Chapter 3 The Industry
• Industry Trends
• Chapter 4 Marketing Assessment and Issues
• Products and Services
• Location
• Target Market
• Competitive Advantage
• Pricing
• Promotion
• Compiling Marketing Data
• Chapter 5 Organizing and Managing the Business
• Description of the Business
• Organization
• Human Resources Management
• Risk
• Suppliers
• Customers
• Chapter 6 Financial Planning for the Small Business Venture
• Source of Funds
• Pro Forma Balance Sheet
• Cash Flow
• Chapter 7 Other Pertinent Information
• Resumes of Principals
• Professional References
• Appendix A Financial Templates
• Appendix B Business Plan — Mountain Creme

In reality a manual to the enclosed spreadsheets. They stink as well…

But the book has one good feature: the pages are pre-perforated, so it is possible to easily rip them off and use to light a fire with.