Bridging the Business-Project Divide

Techniques for Reconciling Business-as-Usual and Project Cultures

John Brinkworth

Publisher: Gower, 2014, 213 pages

ISBN: 978-1-03-283749-9

Keywords: Project Management

Last modified: Aug. 18, 2024, 10:22 p.m.

In organisations in these days, there are two cultures, two sets of expectations, two languages; that of the business-as-usual organisation and separately that of projects. These cultures need to work together effectively. Unfortunately, the natural side-effect of two such different perspectives is misunderstanding, mutual incomprehension, and despite good intentions on both sides, failure tto deliver desired benefits.

In Bridging the Business-Project Divide John Brinkworth tackles these issues by examining:

  • Symptoms — how do we know there is a problem? How is it manifested?
  • Causes — looking beyond the symptoms to consider the root causes.
  • Solutions — how addressing the root causes could lead to more successful projects. 

He offers an analysis that is initially focused on the main elements within the project lifecycle; covering the business perspective for each lifecycle step, then the project perspective, and finally a consideration of how these viewpoints can be bridged. He then switches to look at some of the common strands of activity that run through every project: quality planning, HR, finance, reporting and benefits, and provides a similar analysis.

This is a wonderfully pragmatic book which understands that one of the most natural ways to connect projects and business-as-usual activities is by identifying the needs of both, where these diverge and, most importantly, how to bring them together.

    1. Introduction
  • Part I: The Project Lifecycle
    1. Identifying a Project
    2. Justification and Approval for a Project
    3. Getting Started
    4. Requirements
    5. Design
    6. Build
    7. Validation and Test
    8. Going Live
    9. Post-Live Realisation of Changes
  • Part II: Common Strands
    1. Quality
    2. Planning and Execution
    3. HR
    4. Finance
    5. Reporting
    6. Benefits
    7. Conclusions