Balanced Scorecard

Understand and implement the Balanced Scorecard in 50 minutes.

This book will help you to:

• Understand and focus on the four perspectives of your business: finance, people, internal processes and innovation.
• Evaluate the performance of your company and create a strategy for improvement
• Make coherent links between the overall aims of your company and daily business activities

• The Balanced Scorecard
• Key Points
• Introduction
• Theory — Presentation of the Concept
• Financial Perspective
• Customer Perspective
• Internal Business Processes
• Learning, Growth and Innovation
• Limits of the Model
• Application
• Advice
• Case Stud — Microstart
• Summary
• Further Reading

A small guide that just scratches the surface of the Balanced Scorecard concept, but is an OK overall introduction if you are not familiar with it beforehand.

Would recommend people to read the original by Kaplan & Norton instead or any of the myriad books that have been published about the concept.