Anatomy of a Business Plan ^{3rd Ed.}

The Business That Fails To Plan, Plans To Fail! It's That Simple.

If you want to grow your business, you need an effective, up-to-date business plan. It is your key to start-up, maintaining growth, accessing financing and keeping on track. You'll get a blueprint to steer your company to success and access to capital from lenders and investors.

Selected as the 1994 Ben Frankling Award winner for Best Business Book, Anatomy of a Business Plan has guided hundreds of thousands of people — using this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.

Packed with resources, sample forms, worksheets, examples, and two fully developed actual plans, you'll find all the tools you need to start and stay on the success track.

• Chapter 1: Business Plan Considerations
• Purposes
• What Do Investors Look For?
• The "Key" to Effective Writing
• Chapter 2: The Cover Sheet
• What to Include
• Chapter 3: Statement of Purpose
• Chapter 4: Part I/The Organizational Plan
• Description of the Business
• Products and Services
• Management and Personnel
• Legal Structure
• Location
• Methods of Recordkeeping
• Insurance
• Security
• Location Analysis Worksheet
• Insurance Update Form
• Chapter 5: Part II/The Marketing Plan
• What is a Marketing Plan?
• Target Market
• Competition
• Methods of Distribution
• Promotion
• Pricing
• Product Design
• Timing of Market Entry
• Location
• Industry Trends
• Target Market Worksheet
• Competition Reference List
• Competition Evaluation Worksheet
• Chapter 6: Part III/Financial Documents
• Purposes of Financial Documents
• Types of Financial Documents
• How to Proceed
• Summary of Financial Needs
• Loan Fund Dispersal Statement
• Pro Forma Cash Flow Statement (Budget)
• Planning Worksheets
• Cash To Be Paid Out Worksheet
• Sources of Cash Worksheet
• Partial Cash Flow Statement
• Pro Forma Cash Flow Statement
• Quarterly Budget Analysis
• Quarterly Budget Analysis Form
• Three-Year Income Projection
• Three-Year Income Projection Form
• Break-Even Analysis
• Break-Even Analysis Graph
• Balance Sheet
• Balance Sheet Form
• Profit & Loss (Income) Statement
• 12-Month Profit & Loss Form
• Profit & Loss Form
• Business Financial History
• Business Financial History Form
• Financial Statement Analysis
• Putting Your Financial Statements to Work
• Analyzing Your P&L Statements and Balance Sheets
• Vertical Financial Statement Analysis
• Horizontal Financial Statement Analysis
• Chapter 7: Supporting Documents
• Personal Resumes
• Owner's Financial Statement
• Credit Reports
• Copies of Leases
• Letters of Reference
• Contracts
• Legal Documents
• Miscellaneous Documents
• Sample Resume
• Personal Financial History Form
• Trading Offer
• Chapter 8: Tax Information
• Comparing Our Tax System and Small Business Accounting
• Federal Taxes for Which You May Be Liable
• To Help You Understand Taxes and Set Up a File of IRS Publications
• Sole Proprietor Calendar
• Partnership Calendar
• S Corporation calendar
• Corporation Calendar
• Free Publications Available from the IRS
• Chapter 9: Keeping Your Business Plan Up-to-Date
• Revising Your Business Plan
• Implementing Changes in Your Business Plan
• Anticipating Your Problems
• Don't Fall Into the Trap!
• Do Remember to Revise Your Plan Often
• Chapter 10: Putting Your Business Together
• Business Plan Software
• The Finished Product
• The Last Word
• Chapter 11: Information Resources
• Library Resources
• Indexes to Periodicals and Magazine Articles
• U.S. Government Departments
• Books
• Publications and Periodicals
• Appendix I: Marine Art of California Business Plan
• Appendix II: Dayne Landscaping, Inc. Business Plan
• Appendix III: Blank Forms and Worksheets
• Glossary of Business and Financial Terms

Describes a business plan "the american way". So basic that it is hard to read it.

It is safe to say that you can avoid this book without any loss.