Dr. Tony Fletcher is a management consultant and is a member of the Chartered Institute of Marketing. He co-wrote Marketing for Success and Value Pricing with Neil Russell-Jones. He has worked as a marketing manager in both industrial markets and in consumer goods, and as a consultant in over 40 countries. He has given advice, guidance and training on marketing and selling to many organisations in all sectors. He is an advisor for The Prince's Trust, a charity supplying assistance to small inner city businesses in the UK (Patron — HRH The Prince of Wales).