Peter Westerståhl is a Partner at Icebreak and Senior Advisor at Provecus Affärsrådgivning.
Peter's background builds up to a position as a very experienced market analyst with unique competence in the area of market Communication.
The mix of domestic and international projects from both the supplier and the customer side has resulted in a wide and practical experience of getting communication projects actually done and evaluated in a very result-oriented manner.
Peter has written several books on subjects ranging from communication strategy to effects of direct marketing and is an experienced speaker.
Kommunikationsstrategi och reklameffekter: Ett praktiskt synsätt på marknadskommunikation 2nd Ed.