Paul has run his own consultancy business from Winchester for over 20 years.
Paul's clients are loyal and enjoy the 'life-long learning' that comes with working with him. He is a natural born teacher and likes nothing better than sharing his knowledge with willing 'pupils' who work to a profit motive. He has worked with clients in a wide range of industries including Aviation, Banking, Brewing, Business Services, Construction, Electrical products, Government, Hotels and Catering, IT, Insurance, Property, Publishing, Retailing, Telecommunications, Tourism and Utilities. He specialises in strategy. He continues to teach widely. Dr Fifield has three children and lives in Winchester. His mother tongue is English, he is fluent in French and has a working knowledge of Dutch. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004. Paul is currently President of the CIM Southern Region, a member of the Marketing Society and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA).
Marketing Strategy: The Difference Between Marketing and Markets 3rd Ed.