Neil T. Bendle is a Ph.D. student in marketing at the Carlson School of Management, University of Minnesota. He holds an MBA from Darden, and has nearly a decade’s experience in marketing management, consulting, business systems improvement, and financial management. Bendle was responsible for measuring the success of marketing campaigns for the UK’s Labour Party.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Key Marketing Metrics: The 50+ metrics every manager needs to know 2nd Ed.