Marieke de Mooij is president of her own consultancy, Cross Cultural Communications Company, the Netherlands, and is a consultant to companies for international communication startegy development.
CCCC is affiliated with ITIM, the Institute for Training in Intercultural Management, and with the research company Inter/View, both located in the Netherlands and working worldwide. She is Associate Professor at the University of Navarre in Spain. She has lectured on cross-cultural communications and advertising in many European countries, in Asia, and in the United States. Marieke de Mooij draws from 30 years of experience in both advertising practice and education, with an international textile company, in an advertising agency, and as a director of the Dutch Foundation for Education in Advertising and Marketing. She has been involved in international advertising education since 1980, both for the International Advertising Association and as Managing Director of BBDO College. She is author of Advertising Worldwide (2nd edition), the leading textbook on international advertising.
Global Marketing and Advertising: Understanding Cultural Paradoxes