Marc H. Meyer, Professor, General Management at Northeastern University. Professor Meyer teaches and conducts research in the areas of new product development and technological entrepreneurship. He holds an AB from Harvard University and MSc and PhD degrees from Massachusetts Institute of Technology. A co-founder of several software companies, Professor Meyer serves as a consultant to large corporations in the area of new product development.Professor Meyer is also director of the College's Center for Technology Management, helps run the College's Entrepreneurial Lab, and is a co-director the HighTech MBA program. His most recent book is the Power of Product Platforms (Free Press, 1997).