Larry Keeley is a strategist who has worked over three decades to develop more effective innovation methods. Larry is President and co-founder of Doblin Inc., an innovation strategy firm known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a unit of Deloitte Consulting LLP, where Keeley serves as a Director.
Since 1979 Keeley has worked with many global companies on innovation effectiveness, among them Abbott Labs, Aetna, American Express, Amoco, Apple, Baxter, Boeing, Citigroup, Coca-Cola, Consignia, Diageo, Ford, Gates Foundation, Gillette, GE, Hallmark, Liberty Global, Mars, Mayo Clinic, McDonald's, Monsanto, Motorola, Novartis, Novo Nordisk, Pfizer, Qwest, Rockefeller Foundation, SAS, Shell, Sony, Steelcase, Target, Texas Instruments, VHA, WellPoint, Whirlpool, and Zurich Financial Services. He lectures frequently and publishes regularly on strategic aspects of innovation.
Keeley's book that codifies much of the research and tradecraft that drives effective innovation is "em>The Ten Types of Innovation and the Discipline of Building Breakthroughs" (2013). The book's material is both thought-provoking and entirely practical. In it, Larry and the co-authors explain how the Ten Types can be used analytically to reveal blind spots, as a lens for leaders to identify new innovation opportunities and, most importantly, as a tool that can be used immediately to accelerate and amplify existing ideas.
Bloomberg Businessweek named Keeley one of seven Innovation Gurus that are changing the field, and specifically cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. In 2010, they also selected Keeley as one of the 27 most influential designers in the world.
Keeley teaches graduate innovation strategy classes at the Institute of Design in Chicago, the first design school in the U.S. with a Ph. D. program, where he is also a board member. He lectures in executive education programs at Kellogg Graduate School of Management and is an adjunct faculty member for their core MBA and their Masters of Manufacturing Management programs. He also lectures at University of Chicago, plus business schools worldwide. Keeley was a Senior Fellow of the Center for Business Innovation, in Boston. He was also a long time board member for Chicago Public Radio, where he charted strategy to make it one of the most innovative public radio stations in the US — helping to foster "This American Life" and other path breaking new radio programs and media innovations.
Ten Types of Innovation: The Discipline of Building Breakthroughs