Jonas Kjellberg, a serial entrepreneur, was a member of the Skype leadership team when he met Tom Kosnik and Lena Ramfelt. Jonas had started a handful of companies and invested in even more. Jonas started to lecture in Tom’s and Lena’s marketing classes about the real life of building companies, the challenges and the gains, and what kind of thinking it took to build Skype. Jonas and Lena started to compare notes on what kind of innovative thinking was needed for success, but more importantly why some good ideas and companies made it while others didn’t.
Jonas had a vision to take lessons learned from hyper-growth companies, include that with what was taught at world-class universities, and revamp it to create a user-friendly mix and make it accessible to entrepreneurs around the world.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success