Hugh Davidson, author of the best-selling Offensive Marketing books, has worked in 15 countries, including North America, France and Germany. He was a marketing manager with Procter & Gamble, then President of International Playtex in Canada and Europe, and founder Chairman of Oxford Corporate Consultants, a strategy consulting company. Hugh has advised such leading commercial organizations as Shell, Volkswagen, SmithKlineBeecham, Mars, British Airways and PepsiCo. He also has volunteer experience with prisons, churches and colleges, and was for many years Chairman of the Trading Committee at Save the Children.
Hugh Davidson is now Visiting Professor of Marketing at Cranfield, one of Europe's top business schools. This and his business, consultancy and voluntary sector experience, make him uniquely qualified to describe the processes that drive great enterprises.
Offensive Marketing: An Action Guide to Gaining Competitive Advantage
The Committed Enterprise: How to Make Vision and Values Work