Fredrik Zetterlund, a telecom entrepreneur, is the Founder and Executive Vice President of Spring Mobil.
With its pioneering OnePhone® enteprise telephony service, Spring Mobil has in a short time succeeded in becoming the sole supplier of telephony services to a large number of customer companies, both large (500+) and SME. Spring Mobil has thereby replaced all of the customers’ traditional fixed lines, mobile subscriptions, PBXs and support contracts and suppliers. Fredrik Zetterlund has been part of all phases of Spring Mobil's development, from business planning, key partner relations and detailed product design through to customer acquisition and business operations. To leverage the unique experience in other markets, he is shortly proceeding to OnePhone Holding, which is deploying the Spring Mobil OnePhone® model internationally.
Prior to founding Spring Mobil in 2002/2003, Fredrik Zetterlund was a co-founder and partner of Warp AB, now Cordial Business Advisers. He also assisted in designing and establishing the Swedish mobile service provider Campuz Mobile, that after gaining a significant customer base in its niche target segment later was acquired and integrated into Vodafone Sweden.
From 1996 to 2000, Fredrik was engagement manager and consultant at McKinsey serving telecom operators and industrial clients. There he also worked on establishing the Venture Cup, now a leading business plan competition and entrepreneurship stimulator rolled out across Nordic countries. Fredrik Zetterlund has an MSc in Industrial Engineering and Management from Chalmers Institute of Technology from 1996 and an MSc in Business Administration and Financial Economics from the School of Economics and Commercial Law at Göteborg University also from 1996. While at McKinsey, he was also the editor of Affärsplanering, now the best seller book on startup business planning in Sweden.