Everett M. Rogers, Ph.D., is Senior Research Scientist and past Vice-President of the Human Interaction Research Institute, and Professor, Department of Communication and Journalism, University of New Mexico. He is a specialist in research and teaching on the diffusion of innovations, and in 1962 published his seminal book on the topic, Diffusion of Innovations, which in 1995 was published in its 4th edition. He also published a book recently on the history of the communications field.
He was co-Investigator of the Stanford Health Disease Prevention Program for five years in the early 1980s. During this time he contributed substantially to the development and empirical testing of communication strategies for this pioneering health promotion program.
In recent years, Prof. Rogers' interests have grown to include studies of agenda-setting on topicsof national concern; campaign strategy and interorganizational networking in healthcommunication campaigns; and the role of technology transfer in hi-tech industry. His 1984 book,Silicon Valley Fever, co-authored with Judith Larsen, Vice-President of Dataquest, was a widely-read view of the history of hi tech" in Northern California, and was translated into Japanese andother languages.
He also has extensive experience in the United States and in Third World countries dealing withfamily planning and health. He also has studied the diffusion of agricultural innovations acrosscultures for many years. Prof. Rogers received his Ph.D. at Iowa State University. Subsequently he has taught at Ohio State University, National University of Columbia at Bogota, Michigan State University, University of Michigan, Stanford University, and the University of Southern California, where he was Walter Annenberg Professor of Communications.