Mr. Hubbard is the inventor of the powerful Applied Information Economics (AIE) method. He is the author of the #1 bestseller in Amazon's math for business category titled How to Measure Anything: Finding the Value of Intangibles in Business (Wiley 2007). His latest book is titled The Failure of Risk Management: Why It's Broken and How to Fix It (Wiley 2009).
His career has focused on the application of AIE to solve current business issues facing today's corporations. Mr. Hubbard has completed over 60 risk/return analyses of large, critical projects, investments and other management decisions in the last 16 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Modern Portfolio Theory, Monte Carlo Simulations and many others. Mr. Hubbard's consulting experience totals over 20 years and spans many industries including insurance, banking, utilities, federal and state government, entertainment media, military logistics and manufacturing.
In addition to his books, Mr. Hubbard is published in CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today and Analytics Magazine. His AIE methodology has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research. He is a popular speaker at IT Metrics & Economics conferences all over the world.
Prior to specializing in Applied Information Economics, his experiences include data and process modeling at all levels as well as strategic planning and technical design of systems.
How to Measure Anything: Finding the Value of "Intangibles" in Business 2nd Ed.